The Rebel & Rise Story

Our Mission

Rebel & Rise is more than a fashion brand; it’s a movement dedicated to empowering women through bold fashion statements and even bolder stories. Our mission is to create a platform where women can wear their truth, embrace their journey, and inspire others.

Our Founder

Beth Wilson-Parentice, the driving force behind Rebel & Rise, is a visionary entrepreneur with a passion for empowerment and resilience. Her journey from personal adversity to founding a transformative brand is a testament to her strength and determination.

Beth’s Journey: Beth’s story is one of triumph over adversity. After facing significant challenges and setbacks in her personal and professional life, she found the courage to rise above them and transform her experiences into a powerful narrative of resilience. Inspired by her own journey and the stories of other strong women, Beth founded Rebel & Rise to create a platform that celebrates and amplifies the voices of women everywhere.

From the Kitchen to Multi-Million Dollar Success: Before launching Rebel & Rise, Beth built a successful career in the consumer packaged goods (CPG) industry. She founded Sipp Sparkling Organics, a brand she grew from her kitchen to a national multi-million dollar enterprise. Her experience in building a brand from the ground up, combined with her commitment to empowering others, laid the foundation for Rebel & Rise.

Empowerment Through Fashion: Beth’s vision for Rebel & Rise is to use fashion as a medium for storytelling and empowerment. Each piece of apparel is designed to inspire and uplift, featuring bold statements that resonate deeply with women who have faced and overcome adversity. By wearing Rebel & Rise, women are not just making a fashion statement; they are sharing their stories with the world.

Building a Community: Beth’s goal for Rebel & Rise is to create a strong, supportive community where women can connect, share their journeys, and find inspiration in each other. Through initiatives like the Story Hub, Empowerment Journal, and Empowerment Ambassador program, Rebel & Rise fosters a culture of resilience and empowerment.

Join the Movement: At Rebel & Rise, we believe in the power of stories to inspire change and empower women. Join us in celebrating resilience, strength, and authenticity. Together, we can rise above any challenge and make our voices heard!